According to a recent survey, approximately 61% of digital marketers believe that SEO is a major key to online success. This is why modern businesses allocate an average of about 41% of their total marketing budget. You should outline a proper SEO strategy, as it can revolutionize your online traffic and your business. Internet use is very high, and the pandemic has resulted in a boom in the eCommerce business. SEO has been very crucial for so many organizations throughout 2020.
What should every SEO strategy have?
SEO uses qualitative content principles and technical improvements to improve your online traffic and the rankings on the SERPs. Quantity plays a considerable role, and a great way to rank higher over time is by writing more content and using more links. Many people also make use of a wider variety of keywords.
Following are some essential SEO techniques for beginners to boost traffic-
Keyword targeting
Keywords are phrases commonly searched for on Google and other search engines. They are very crucial for determining the rankings of your website. You should use the right keywords in the right place, and then you will see your pages climb up the leaderboards. You should not do keyword stuffing.
Keyword strategy is a very vast concept and it has changed over the years. If you try keyword stuffing, lots of content might become spam, and you can ultimately get penalized by Google. You need to do thorough keyword research and then try to fit in the keyword eventually.
2. Metadata
Metadata is like your shop window; metadata and meta descriptions are the first things any user sees in the SERP. It also influences whether or not they click. Google is a search engine that uses crawlers, tiny robot spiders that scan through the websites and collect the information that matches the search queries. When you include keywords in your Metadata, Google can quickly understand the relevance of your page.
3. Backlinks
Acquiring backlinks is a very crucial factor in SEO performance. This is when another website links to your website in any type of article or blog post. This helps you gain domain authority, and it also improves the chances of many people clicking through to your website if it appears/pops up on the other domains. A backlink is when one particular website links to another with an anchor text. An example of backlinks is an article which links to another website. You are likely to find an instance of website backlinks over popular blog sites which link back to relevant content.
You can earn organic links by writing engaging content, and the better your work is, the more closely you will match a person’s search intent. Others in your industry are also more likely to reference your site. Following are some activities which help speed up the link-building process-
- Guest blogging.
- Answering questions on Quora.
- Different types of testimonials.
- Creating shareable content such as infographics.
4. Technical SEO
You can encounter several technical issues at the back end of your site. However, once these issues are addressed, they can significantly impact your overall SEO results. If the UX of your website is not smooth and accessible, it could be challenging for any visitor to do anything significant on the website. Many people avail of the services of SEO Perth, a professional service provider that helps people with different types of SEO services.
50% of the online traffic is the one which comes from mobile, and hence when it comes to the things like UX, technical stuff matters the most.
It doesn’t matter whether it’s ensuring site speeds are quick; removing backlinks is of utmost importance. Creating a clear XML sitemap with a crystal clear URL structure is also essential. These technical tips play a massive role in securing higher rankings.
5. SEO metrics
You should measure, analyze and improve your SEO strategy.
6. Write for humans first and the search engines second
Google’s algorithm gets smarter with each passing day and using constant human input also works better. You should always write for humans first and search engines second. Your priority should be to always provide your audience with what they are looking for. This only comes through writing and engaging fundamentally naturalistic content.
7. Focus on the user experience
Site navigation should be easy and after more than a few seconds of frustration, most people will give up looking up the website. There are several things like error pages, dead links and a messy site structure which could hamper your work.
Users value a good experience and easy navigation. This seamlessness helps Google’s crawlers scan your content accurately. They also determine the SERP rankings. You should make use of headings properly. It is your responsibility to tidy up your sub-folders and optimize them for mobile. These are some things which will help you reduce your bounce rate and improve your rankings. This also helps in generating better conversion overall.
What do you mean by organic traffic and why is it essential?
Organic search strategies matter the most if you are looking for longevity and cost-effectiveness. SEO is cheaper than paid advertising and it is also long-lasting. The PPC campaigns which are being carried out must be renewed as the bidding costs fluctuate. There are many SEO tracking tools which use organic data for compiling lists of keywords and continue to throw up more content ideas.
SEO might take time to materialize and as time goes on, one might take time to see serious upturns in the overall traffic. The longer you stay at it, the more backlinks and site authority you will build. You can even go for bigger and better keywords.
Eventually, you can also start targeting long-tail keywords and more detailed variants when it comes to content and specific subtopics. This is an excellent way to build a platform and create a strong base. Over a third of the total search queries of Google feature four or more words. These keywords are less competitive and they are easier to rank for. These keywords also drive plenty of cumulative traffic.
