Twitter is the place where all the magic happens. Truth be told, Twitter has almost 217 million daily active users. And brands are crushing it on the platform. As the popularity of Twitter is growing, brands want to take advantage of their website. For this, they are opting to embed Twitter feeds for your marketing websites.
However, if you are wondering how to manage a remarkable presence on Twitter, we are here to help you. In this blog, we will walk you through some of the best Twitter marketing strategies in 2023.
5 Ways You Can Crush It On Twitter Marketing in 2023
The bluebird is hard to catch, they say. However, the truth is that businesses still don’t know how to tap into the platform’s potential. The good news is, Twitter marketing requires no rocket science. Have a look at the game-changing hacks for Twitter.
1. Set Up A Sassy Profile First
We know setting up a Twitter profile is the most basic step in the funnel. But have you ever thought that your Twitter profile is the spokesperson for your business? When people look at it, they should know, they should automatically know it’s yours. This means you should customize the entire look of your Twitter profile. From your logo to colors or any memorable details you can put into your Twitter profile can work wonders for you.
For starters, you should use a straightforward username on Twitter. This will help your followers to find you more easily on the platform. Next, you can change the Header of your Twitter profile. Your Twitter header should be memorable and witty. For example, you can showcase an ongoing marketing campaign. The next right thing you need to do is to optimize your Twitter bio. This will require you to do a quick keyword search in your niche. Once you are done, you can use these keywords to form a 160-chartered statement to define your business.
2. Use the Right Hashtags
Whether you realize it or not, hashtags are a great way to group and categorize tweets. This helps people on Twitter to find the content they are looking for. Anyone searching for a specific topic can use hashtags to get into the required content.
Twitter itself has revealed that Tweets with hashtags can increase engagement by almost 100% (2x) for individuals and 50% (1.5x) for brands. But the question here is how to find trending hashtags.
The first place to look for trending hashtags is Twitter itself. The left-hand sidebar under your profile will help you find a personalized list of the Top 10 Trends. You can also filter this search niche-wise. Once you have jotted down all the trending hashtags related to your niche, you can start posting content.
3. Use Images And Videos
If you are on Twitter you must be aware that Twitter’s character limit is 280. And we know, it is quite less to express your thoughts on the platform. But here’s the good news. You can also use Images and videos on Twitter. In fact, Buffer has revealed that Tweets with visual content typically receive 89% more “likes” or favorites.
One of the best ways to maximize the advantage of Tweets with images is to create a template. Whether it is a product launch, a new blog, a testimonial from your customers, or a monthly newsletter, templates can help you save time and have a greater impact. More importantly, it helps you have consistent visuals and helps in having a brand image immediately.
4. Embed Twitter Widget On Website
Another great strategy to crush it on Twitter is to embed a Twitter widget on the website. As a business owner, you must be aware that Twitter marketing does not stop at the platform itself. You can always bring Twitter on your website and make the Twitter widget the social proof for your business.
When you embed Twitter feed you invite your visitors to go through all the witty tweets you have made, have a look at the successful marketing campaigns, and what your customer has to say about your business. This will further contribute to increasing the dwell time and engagement of your webpage. Surprisingly, a Twitter widget also works as a seamless bridge between your website and your Twitter account.
5. Interact With Your Followers
One of the most important aspects of any marketing strategy includes interacting with the audience. Responding to direct messages, comments and retweets help you humanize your brand. More importantly, it also helps you maintain a loyal and active brand community.
No matter what your brand voice may be, make sure to have a meaningful conversation with your followers. Everyone wants their voices to be heard, make sure your audience knows that you value them and take out time to respond to their queries and compliments.
In A Nutshell
Twitter is a powerful marketing tool that you as a business owner can take advantage of. It has the power to direct more traffic to your website, create brand awareness, create deep business relationships with your followers and boost conversion.
We are witnessing a digital age where just crafting witty tweets is not enough. You have to look at all the aspects if you want to ace the platform, such as using visuals and opting to embed a Twitter feed on the website. While visual content easily grabs the attention of your target audience, a Twitter widget works as social proof on the website.
So, don’t wait anymore. Use the above tactics and ace on Twitter.
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